Tips to start online business part-2
Build a focused site.
Your website should center exclusively on those issues directly related to what you sell online. If you sell "orange baskets" then only write about the characteristics, features and benefits of using your orange baskets.
Take great care in writing your copy to keep your text focused on one subject per page and make liberal use of your keywords and their synonyms. Constructing your pages in this manner will aid you greatly in achieving good directory listings and attracting search engine traffic.
Use search engines effectively.
If building a highly focused, relevant site to display your products and services gets you to first base with the search engines, then building "bridge" pages will get you rounding third and headed for home!
The term "bridge page" characterizes a web page that
focuses on one keyword phrase throughout the entire page.
You should build dozens, if not hundreds, of these pages,
each of which focuses on one keyword phrase a potential
customer would use to find you in a search engine. You
should then submit these pages to the individual search
engines and monitor them for the traffic they produce.
